Anyone can create a campaign video that inspires action — all you need is a worthy cause and the Biteable video maker. Whether you’re running for mayor, class president, or on a mission to save the planet, there’s a video template for you.
How to make a campaign video
- Browse Biteable’s 1000+ ready-to-edit video templates.
- Pick the template that best suits your goals.
- Customize colors, text, footage, and more.
- Let your finished video loose to persuade and inspire.
Why use video in your campaign
If you want to reach and inspire action in a wide range of people, a campaign video is the way to do it. Video is engaging, easy to understand, persuasive, and succinct — not to mention effective.
Viewers retain up to 95% of a message when delivered via video, compared to only 10% when reading it in text.
Don’t let video eat your budget for breakfast
There was a time when creating a professional-quality campaign video required a hefty budget and a film crew. Not anymore. Video creation is more accessible than ever.
Arm yourself with the Biteable video maker and you have the film crew, editor, and graphic designer built-in at your fingertips. The best part? You’re the one running the show. Bring your vision to life, exactly how you want it.
Bring Biteable on the campaign trail
Another point for video: adaptability. As your campaign progresses and your goals change, easily edit your campaign video to reflect your current priorities. Biteable saves your campaign videos in one handy place, ready to tweak and tailor whenever you need.
Bring your own footage to the table or lean on our extensive stock footage library to make a powerful campaign video in minutes. Customize colors to match your campaign’s brand, and pull from studio-quality animations and motion graphics to get your message across.
Create a campaign video that converts for your cause
Whatever your goals, there are some basics to keep in mind when creating a campaign video. Use these tips as a foundation to make effective videos for your campaign.
Keep your message clear
Make a video that reflects the heart of your campaign. Decide on one key takeaway for your video, and don’t lose sight of it. It might feel like you keep hitting the same notes, but repeating a message increases the likelihood of your audience believing it. If your campaign has a slogan, use it. Slogans get to the heart of your message in just a few words. Animate your slogan text to make it unmissable.
Know your audience like the back of your hand
When it comes to campaign videos, your audience is as important as your candidate. Start by defining your audience and what types of content they will respond to. A well-defined audience also comes in handy when choosing which platforms to share your campaign video across. Whether it is TikTok, Snapchat, Facebook, or Instagram, meet your audience where they already hang out.
Use Biteable’s video resizing tool to easily convert your video to each platform’s specs.
Inspire change with a strong call to action
No matter what your campaign stands for, you want your audience to take a specific action. End each video with a strong call to action, like “donate today” or “vote now.”
Be direct, and let them know exactly what steps they should take next. Include a website URL, social media handle, or event details at the end of your video so it’s the last thing they see.
To make things easy, Biteable has a whole stack of ready-made animated logo scenes. Pick your favorite, upload your logo, and edit the call to action to suit.
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Biteable is brilliant for creating the highest-end-looking videos I can, within the shortest timeframe I can.
Campaign video ideas for your candidate or cause
There is no one way to create an effective campaign video. How to best deliver your message depends on who your audience is and what your campaign is about, but there are some foolproof ideas that work across the board.
Pull on their heartstrings
Most decisions are driven by emotion, so pull on those heartstrings before getting into the facts and stats.
Telling a story is a great way to tap into people’s emotions. It might be your candidate’s backstory, or the story of how your campaign issue affected one of your supporters. Where you can, show don’t tell. Let your campaign’s great work speak for itself.
Compliment all the great work you do with a swelling soundtrack to set the mood. Choose from 100+ royalty-free music tracks within the Biteable video editor. From dramatic, to classical, to jazz, find the perfect backing track for every video.
Say hello with video
Start off on the right foot with a campaign launch video announcing who you are and what your campaign is about. If you’re a charity, focus on your mission and what is at stake. For a political campaign, introduce your candidate, why they are running, and what makes them the best person for the job.
Include plenty of photos and footage of your candidate or cause so people know exactly who they are supporting.
A some Qs
Breathe new life into your campaign with a Q&A-style video that answers questions for your target audience.Q&A videos are a great way to engage your audience and keep momentum rolling midway through a campaign. Film your candidate responding to the questions or rely entirely on ready-made motion graphics and animations for a text-based Q&A you can put together in minutes.
On the hunt for more?
To hone your video marketing skills even more, try the Biteable Blog. We’ve got video marketing tips, tricks, and trends to take your campaign to new heights.